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client acquisition Archives - MOGL
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Turn around high-risk customers: from churn to earn

Dear customer: how may I annoy you today?

When small business profits or margins are low, what do business owners and managers typically do?  Get more customers? Get customers to buy more often? Get customers to buy more with each purchase? Get customers to pay more (raise prices)?   While these four techniques help increase what comes...

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MOGL: small business referrals

May I refer a client to you?

  What do you expect when in a referral relationship?   Referrals come in all shapes and sizes, from the simple sharing of contact details to the walking of a client through the door.  Within this range, expectations can vary widely - in terms of values, branding, service and commissions...

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