May I refer a client to you?
What do you expect when in a referral relationship?
Referrals come in all shapes and sizes, from the simple sharing of contact details to the walking of a client through the door. Within this range, expectations can vary widely – in terms of values, branding, service and commissions… and when expectations of the giver & receiver don’t match, relationships and (most importantly) clients may suffer.
This article provides questions every small business owner should be asking if their strategy relies on industry referrals. These questions will help define who to say “yes” to, who should receive a “no” and the logistics of delivering a value-added referral based-upon your business’s own expectations.
Read the full article here.
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