Business benchmarks: 2 customer satisfaction metrics you should be tracking
The Ottawa small business community is highly connected network of owners, leaders and entrepreneurs. Despite it being a city of 1 million people, however, living in Ottawa can often feel like living in a small town: everyone knows everyone and word spreads quickly (whether it’s good or bad). Happy and unhappy customers present small businesses with an opportunity: to expand-upon what they’re doing well, or to adjust / improve to better meet the needs of its customer. BUT, unless you know customers’ satisfaction levels, you can never respond and intelligently grow the business. This article discusses two customer satisfaction metrics that you should be tracking. Read full article here.